AspenPointe Dedicates New Name, Rededicates to Mission
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An identity 135 years in the making was officially assumed in early September with the dedication of AspenPointe, the new name for 12 Colorado Springs organizations that provide health care and life skills as well as hope for thousands each year.
Board members, staff and clients, as well as community partners and government leaders, gathered under clear skies to recognize the momentous occasion and help put the final touches on an aspen grove planted as part of the event.
The grove, made up of three trees, symbolizes the “pivot points” that the 12 organizations share: empowering clients, enriching lives, and embracing purpose.
“Like our clients, aspen trees are very resilient. They are often the first to appear after a forest fire, or flood, or other devastation,” said AspenPointe CEO and President Morris L. Roth.
The new name consolidates more than 20 brands and creates a single identity. Through greater repetition, it will strengthen the umbrella group’s identity, while conveying the 12 organizations’ connection and common purpose.
AspenPointe pays homage to the group’s heritage, which dates back to 1875, as well as its Colorado location. Additionally, it positions the organization for the 21st century and healthcare reform.
The new name is also designed to reduces clients’ and the community’s confusion. AspenPointe's previous name was often reduced to an acronym for brevity, so the organization can now use its full corporate name in all circumstances.
Some of the changes to organization and program naming include:
§ Pikes Peak Behavioral Health Group – AspenPointe Inc.
§ Pikes Peak Mental Health – AspenPointe Health Services
§ Aspen Diversified Industries Services – AspenPointe Enterprises
§ Workout, Ltd. – AspenPointe Youth Directions
§ Connect Care – AspenPointe Health Network
§ ProCare – AspenPointe TeleCare LLC
§ First Choice Counseling – AspenPointe Counseling
The name is the most-visible part of a multiyear branding initiative. AspenPointe has instituted – or is in the process of launching – 30 projects to improve client care, access and satisfaction, integration of services, employee engagement, and community relevance.
“There were times when I didn’t think we’d make it,” Roth said. “But we did. And we are here today to celebrate it.”
On November 17, another 200 people helped AspenPointe Counseling celebrate its remodeled location as well as its improved and expanded clinical services.
Attendees met clinicians and learned more about AspenPointe’s Continuum of Care as well as recent advancements in the treatment of children, adolescents and tweens.
“When we started to revamp our services at AspenPointe Counseling, we asked ourselves, ‘What is it that we need in this community,’” said AspenPointe President and CEO Morris Roth. “We saw that there were some gaps in care with kids and moms and their families. We are excited to have retooled our services to cater to those needs and recruited some excellent clinicians in the process.”
AspenPointe Counseling has served adults, children, individuals, active-duty soldiers, veterans and their families since 1992. The veteran clinicians have extensive experience in a variety of services and techniques for children, adolescents, adults, couples, families and military service-related issues, including deployment/post-deployment cycles and the impact on spouses and families.
“This is an exciting time for our organization,” said Mary Ellen Benson, director of Counseling Services. “We look forward to highlighting our full scope of services and the strength AspenPointe collectively brings to Colorado Springs in our goal of serving clients no matter where they are along their journey.”
AspenPointe has the unique ability to support its clients by offering a mental health therapist in conjunction with a nurse prescriber, if medications are needed. Its therapists and prescribers provide cohesive, collaborative care in a supportive team environment to assist client recovery and optimum outcomes.